Evolution Loyalty Members get double points through the end of September. Every purchase earns you twice the points right now, so it's the fastest way to reach your next reward.

Sapphire has been convincing people it's the color blue for centuries, and it's only sort of telling the truth.

Teachers, did you know you get a 10% discount? Not just for the "Back to School" season or "Teacher Appreciation Week" in May. All. Year. Long.

Most gemstones borrow their color from outside influences. Peridot's green is entirely its own. Here's what makes peridot one of the more quietly remarkable stones in the gem world.

Big congratulations are in order for Jiinx, who has officially earned their license from the New Mexico Board of Body Art and has been promoted to Associate Piercer here at our Carlisle location.

Each year, the Association of Professional Piercers (APP) brings hundreds of piercers, jewelry professionals, and studio owners together in Las Vegas for a week of business and safety education, connecting with vendors, and seeing the latest jewelry designs at the expo. It's easy to walk away with new ideas and case candy, but the real value is always in the people. This year we asked each team member who attended to share a few words about what the week meant to them.

June is Pride Month, and we’re here to celebrate love, identity, and self expression with our community. Here’s what to expect:

We're turning 27, and we're celebrating the way we like best: with dogs in the parking lot, a DJ, free swag, and 20% of every sale going straight to Animal Humane New Mexico. Join us for FUR20 on Sunday, April 19th!